In this article, we intend to examine five features of a professional logo so that you, as a logo designer/employer, have more knowledge when designing a logo/ordering a logo design and can implement/choose the best possible design.
It should be noted that other cases could also be mentioned, but only five of the most important ones are mentioned here.
One) The logo should not look like a painting or an icon
So that we can use it for a long time. The later a logo needs to be redesigned, the higher the quality.
That means, for example, it is not necessary that the logo of the fruit shop is a basket full of fruits, or mobile vectors should not be used at all for the mobile store.
Two) The logo should not be a copy or cliche
because of two reasons: First of all, if you register it, you will definitely face problems and it will be rejected. Another reason is that one of the most important goals of having a logo for any business is “being special” and for this reason, using a copy or stereotyped logo gives a heavy blow to the brand identity.
Three) The logo must be related to its business
Of course, the meaning of this sentence is more conceptual than the element that is used, That means, for example, the logo of a toy store should be friendly and fancy, or the logo of a law office should have an official form.
Four) All components of the logo must serve the desired concept
It means that all the curves, distances, thicknesses and other things must be designed with a purpose and a logical reason.
Five) The logo should be up-to-date and preferably independent of time
If you think of anything else, we’d love to hear from you. If you plan to have a professional logo for your business, you can benefit from free consultation through the communication methods announced on the site.
